A.P.I Churi Distribution, which began its journey in 1978, is an import and distribution company for cosmetics, perfumes, and toiletries intended for sale in the private market and retail chains in Israel. In addition to selling the brands of leading importers in the industry such as LOreal, Sano, Unilever, Diplomat, Shestowitz, and many others, the company has developed more than 20 private brands that allow its customers to purchase quality products at a fair price. Additionally, the company manages trade relations with companies around the world, mainly in the field of parallel importation of perfumes and toiletries. A.P.I Churi Distribution, which began its journey in 1978, is an import and distribution company for cosmetics, perfumes, and toiletries intended for sale in the private market and retail chains in Israel. In addition to selling the brands of leading importers in the industry such as LOreal, Sano, Unilever, Diplomat, Shestowitz, and many others, the company has developed more than 20 private brands that allow its customers to purchase quality products at a fair price. Additionally, the company manages trade relations with companies around the world, mainly in the field of parallel importation of perfumes and toiletries.